How to Start A Clothing Brand : 10 Steps Guide to Launch A Successful Clothing Brand in 2021
Any iconic brand has a tale of origin. How to start a clothing brand is really challenging. We are grateful to ecommerce and fashion digital marketing which are helping us to turn a small online brand into a nationally beloved clothing brand.
3 Important Things to Consider Before Starting a Clothing Brand
1. It takes enormous sweat equity to start a clothing brand.
2. There will be certain challenges, particularly when it's the first time you are going to start a clothing brand.
3. This never means that you shouldn't follow your passion. If you consider that the fashion industry is your home, you owe it to yourself to do everything you can to make your own clothing brand a reality.
How to Start a Clothing Brand in 10 Steps: Step-by-Step Guide
Be prepared for the peaks and valleys when you embark on a business trip in your clothing brand. It's never easy to start a new clothing brand from scratch but it's certainly possible. Remember all the famous clothing brands of today which have got their start somewhere.
1. Identify a Business Need
A good clothing line based on its founding designer's vanity won't succeed. Think of a business niche which is not being filled at the moment. Is this a t-shirt you should wear on formal occasions? Is it a line of hoodies that accentuate one's curves flatteringly? Find out what product will exist but the big clothing brands are not currently offering.
2. Create a Business Strategy
As a fashion designer and clothing manufacturer, you will lead your entire journey. Ask yourself: what is my final goal for this product? Want to be a brand name that was sold in Nordstrom and Macy's? Would I like to create a private label brand for a company like Target or H&M? Do I want to create a premium brand that's being sold in a Melrose Avenue boutique in Los Angeles or SoHo in New York City? Identify your goal, and keep it in mind when building your clothing brand.
3. Identify Your Target Audience
Your goal is not just to identify a clothing item that should exist but also you have to find out the consumer's target market for that product. Brilliant design is of little use, after all, if it lacks potential customers. Consider the pros and cons of targeting for certain demographics. Young people, for example, tend to be style-conscious and may be more influenced by online marketing and word of mouth, but may also have limited funds for buying. Middle-aged consumers may be able to tolerate a higher price point but may be less interested in style and are loyal to an established brand name already.
4. Start Designing
The first collection you bring to the public will teach you a lot about yourself as a designer, so make sure you produce something you'd be able to use as your calling card going forward. At the same time you have to think practically. Anything that you design will have to be manufactured cost-effectively. Being a good fashion designer is often a blend of the ideal with the attainable.
5. Finding A Clothing Manufacturer
You'll need a manufacturing partner if you don't want to source, cut, and assemble all of your products by yourself. You may only be looking for colleagues who can help you to make clothes in your home studio. Perhaps you are searching for a manufacturer of the fabric. Maybe you're looking for a fully humming factory that can produce a limited supply of your boutique goods alongside mass-produced items from an established brand. Manufacturing of apparel has been based outside of the USA for decades. Therefore your quest for a manufacturer can lead you to a country like China, Vietnam , Sri Lanka or Bangladesh. You may want to fly to see the factory in person but the whole screening process would need to be completed by phone and email for new designers on a budget. If your fashion ambitions are less ambitious — such as a new logo printed on top of existing streetwear or casual wear — you might be able to manufacture your product locally, for example at a nearby print-on-demand screen printing facility.
6. Select a Brand Name, Logo, and Build Market Profile
If it looks like your clothing items can be produced at reasonable production costs, then you are ready to start planning for your public profile. This means picking a business name, a logo and a slogan. Besides you have to create a website that involves an ecommerce platform such as Shopify or Etsy. This work will be finished by the time of running the process of fabrication. Following this way, you're willing to sell your goods as soon as these are made.
7. Choose The Price Point of Your Items
This step relates to identifying your target audience and understanding them. Choose a price point that will cover the cost of your production but doesn't alienate the customers you need to start your clothing brand.
8. Start The Marketing Process
Your new business needs brand recognition at this stage. For this, Instagram has become a popular platform, and many influencers on Instagram are happy to promote your new clothing brand in exchange for products. For details, you may read how to start a clothing business online.
9. Define Achievable Targets For Manufacturing & Distribution
Don't be afraid to continue your move by partnering with a business professional. Just because you have a vision of clothing which doesn't mean you know about the distribution of clothing. If you can meet your sales goals, as per your business plan, you can keep on growing.
10. Start A Soft Launch & Aim For More Collaborations and Investment
Once you have proof of concept — clothing you can sell in limited amounts — you're ready to loop in potential business partners and co-investors. Surely owning your company outright and holding all of your potential income will be good. As most business owners are starting to scale up, they need access to capital. The most traditional way of doing this is to take on a business partner who can provide that capital in exchange for a cut in future proceeds.
To have examples of the successful clothing brands, you may visit the marketplace Stylepick from Los Angeles, California. Stylepick is the fastest growing online wholesale fashion marketplace. It is a B2B eCommerce solution empowering wholesalers and retailers to strengthen their business operations. They have an enriched technology revolutionizing how wholesale fashion clothing business is conducted. Showcase your products to thousands of buyers in their marketplace where new buyers are joining every day!